About Project
One of the first projects I did for Ambassador Software was refreshing their brand with a strategy to position Ambassador as the industry leader they are. Stepping forward with a more confident but never boastful look, it was important that the brand be both refined and approachable.
The brand refresh spanned everything from marketing collateral to internal branding such as the Culture Committee’s badge (displaying the team mascot, Ambassabot, at its center). I broadened their design language with a modular color block system and a library of illustrations that can be used by the Marketing Team for future documentation.
The brand refresh spanned everything from marketing collateral to internal branding such as the Culture Committee’s badge (displaying the team mascot, Ambassabot, at its center). I broadened their design language with a modular color block system and a library of illustrations that can be used by the Marketing Team for future documentation.
Role: Lead Visual Designer
Tools Used: Sketch, InVision, Adobe Illustrator
